A website should not just draw attention. The role of a website is to attract and engage the user, as well as communicate your brand and raise awareness about a product or service.
Your customers will not give you a second chance to make a first impression
In a digital world, first impressions are vital and an outstanding web design is the key to success. Users enjoy visiting sites that are aesthetically appealing and easy to navigate. Let our team help your site make an outstanding first impression with speed and accessibility.
Branding and logo design
Graphic and UI design
Mobile applications design
Our agency will get your business noticed in the digital world by using design ingenuity for creating brand personality with a long-lasting impact. We provide various customizable design sets and focus on creating a website to fit your brand while engaging your visitors. Our team presents, revises and collaborates with you until we finalize the perfect design for your needs.
Giving your customers a great experience online requires more than just strong graphics and tidy typography. Usability is at the centre of everything we do.
We believe that successful digital design should not only be visually engaging but just as importantly it should be easy to use. Good usability can increase web performance by 135%.
User Centred Design (UCD)
Creating highly usable websites requires more than just 'gut instinct'. The philosophy of UCD is at the heart of the way we work. It means we take the time to understand users. The more we know, the more effective and rewarding the website will be.
Opting for objective evidence, not subjective views, we ask the most important people in the chain, the end user about their views, opinions and preferences. This insight feeds back into the design and build stages to create a site that definitely has the audience's interests at heart.
We love wireframes. An essential part of good usability design and practice, they act as our basic visual guide, allowing us to see and feel the user interface. With them we can map out the user journey in a way that can be easily refined and agreed before moving onto the design and build stages.
If you're not sure your site is performing as well as it should, our expert review service could be just the answer. We'll work with you to find out exactly what your business goals are and then thoroughly review and test your website to find out how it could perform better.
You'll receive a full report outlining our findings and our recommendations on any improvements we think are required.
User research testing
There's no doubt, by far the best way to find out if your website lives up to what your customers want,
you need to carry out user testing research. To get the best from this, we follow a proven methodology that includes:
Establish business goals and aims of the test
Devise a series of tasks for users to test these
Recruit a group of 'typical users'
Record and capture their actions and thinking
And it really works. Find out how user testing helped us deliver a 244% increase in conversion rate for Startup Mzansi Foundation.
We believe that a close collaboration is the foundation for an outstanding result. Starting with content audits when we assess your needs and requirements to competitive analysis outlining opportunities, we collaborate at each step of the process.
Wouldn't it be good to know where your website visitors are looking? Where does their eye go first? How long do they spend looking at one area compared to another?
With Eye Tracking you can. This innovative technology tracks the eye movement of users and records what they look at, in what order and for how long. The results are always objective, unbiased and quantifiable.
At Simple Brands we know that even the most low-tech procedures can be hugely valuable. Card sorting is a prime example.
It's quick, inexpensive and a totally reliable method for finding patterns and providing real insight into how people prefer the information to be structured. From here we can develop the website navigation and menus.
We love what we do
Simple Brands specialises in delivering innovative, highly creative and strategy-focused campaigns across: